The world of the Internet is obsessed with videos and so are the business owners. But there are some who are not sure about the advantages of video marketing. So in this blog post, we have decided to share some of the most important benefits of video marketing that will help you in the growth of your business.
(1) Increase conversion rate:
Leads, opting and sales, are the satisfaction pile of every company. Without those elements, the company would have been extinct. Video marketing is a proven technique that increases conversions and generates more sales. Marketers agree that video is the most effective type of content for communicating a message and selling products online. If you’re looking to increase conversion rates for your business, it’s time to include video. Use it on a landing page or in the content of your site and see your conversions skyrocket.
Dropbox used it to scale its customer base.
(2) Search Engine Optimization:
The key to successful online marketing is getting traffic not any traffic but free traffic, and video can be a great way to do it! With the right video marketing, your products will get in front of more people. Search Engine Optimization (SEO) plays a major role in the ranking of videos on search engine result pages.
Backlinko, a company that educates companies on Search engine optimization actually uses this strategy to rank high on Google
(3) Videos can boost your email marketing strategy
WEIRD RIGHT! How does email marketing have ties with video marketing? Well Let’s face it, we’ve all had email fatigue. That’s why video in your emails can help. It leads to a 200-300% increase in click-through rates and a decrease in unsubscribe rates. And, you can’t deny that it’s easier to watch a video than sit and read text, right?
Spotify uses it to engage its audience via email campaigns
(4) Build credibility:
Your business is going to need some credibility in order to stand out among the many choices they have. It’s been shown that video is one of the best mediums for building this credibility because it feels more transparent and intimate than a regular advertisement. After all, a survey showed that 80% of people said the video had persuaded them to make a purchase from a brand.
Appsumo uses this strategy to promote most of their product in its marketplace.
(5) Content marketing:
There is a saying in the marketing world that content is key. I truly agree with that. Educating prospects through video has made a tremendous hike in the marketing success of businesses, Video has had great connections with viewers. You can publish video content on platforms like YouTube or social networks, or release webinars, courses, live videos, or self-hosted videos. The great thing about video content marketing is that it’s becoming easier and easier to do successfully!
Video content marketing is the future of how companies will market themselves online. Video is becoming more popular, and it’s not just for big companies anymore. With new, easy ways to make videos, your business can be on the cutting edge
Slidebean uses this strategy to spread content to startups.
(6) Video easily generates engagement.
With a product or service launch, it’s important to use video marketing to show how your product or service works. 98% of people say they’ve watched an explainer video to learn more! So it’s no surprise that 45% of businesses who use video marketing have an explainer video on their homepage. So having video in your marketing stack is a very good idea.
Crazyegg used video to engage with their customer.
(7) Improving Brand Awareness
Videos are not just an engaging form of content, they are also one of the most shareable types of content. People love videos because they give a bird’s eye view into the product or service, but what makes them really popular is the ability to use your mobile phone to easily capture and upload. This allows people who would have never seen or noticed your business to have a glimpse of what you offer.
Dollar saved club used video to make awareness about their product.
(8) Simplify complex idea
Marketing videos like explainer videos are the perfect way to break through the clutter and help you explain concepts better. With presentations becoming more complicated, animations are great ways to bring your ideas to life and make them more fun. Plus, they work!
Using a service like vincah can help you achieve this goal
(9) In-depth analytics:
With the power of analytics and data, your business video marketing campaign can provide you with comprehensive insights into how well it’s doing. For example, you can see how many times your video was watched, where the views come from, and how long viewers are spending on the video. This kind of information can help you make a good guess on how viewers are engaging with your marketing.
Youtube / wistia analytics can help in giving you informed decisions about your product or services
(10) Boost Social Media Engagement:
When you post videos of your sbusiness, you stand the chance of standing out from the pile of online noise. This is because on social media everyone posts images and articles. Engagement is very important in the digital marketing world. If your content doesn’t drive engagement, traffic and conversion will suffer. Videos promote social media engagement, and if you produce relevant and educational video.
Jumia post video frequenctly on their social media
Video marketing is becoming one of the most powerful ways to help your business increase online visibility, get more leads, and ultimately, make more sales. In fact, businesses that incorporate video into their marketing efforts are 60% more likely to get noticed online. But where do you even start? The truth is that video marketing can be intimidating for a lot of businesses; however, if you boil it down, it basically comes down to just a few things.